So, free Starbucks? You are thinking…what’s the catch,right? Well actually it was just a very clever little stunt to get people talking about the new friendly and approachable Starbucks service that is being implemented in all stores. Personally, I have never been bothered that they called out “Tall Skinny Latte” instead of “Olivia” because I am after a simple morning coffee buzz. I mean, it would be different if that method was used at a Drs surgery where they called out your procedure or problem instead of your name…can you imagine? But when it comes to coffee, I expect a smile but not to become best friends with the Barista. I find it a little bit invasive actually and a little over-familiar. I don’t want every Tom, Dick and Harry knowing my name in the coffee shop. I have made an executive decision to come up with a new name each time I go…keeping it interesting!
PR wise, I think it worked pretty well. There was talkability and most certainly increased footfall into the stores. I read on BBC News some of the Twitter reactions, these are a few of my favourites:
- When the barista in Starbucks asks you your name so they can write it on your free latte, I dare you to say 'Costa' - @martinsaunders
- So Starbucks is giving away coffee if you tell them your name. Who's got the best fake Starbucks name? Anyone told them your name's Robocop? - @DonnaBow
- The whole Starbucks name thing is a real test for my paranoia. I now need an alias for buying coffee - @PoppyD
- What will staff in Starbucks do if public refuse to give name? Not serve, stand like broken automata, cry? - @phuplate
Anyway, enough of that!
ITS FRIDAYYYYYYYYYYYYYYYY!
Have a great weekend all!
O
x
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